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Stirnrunzler
A pinch of inspiration.


BTS as the new frontier
The effectiveness of BTS exceeds that of polished adverts by a factor of 2.7. The reasons for this have not yet been fully explored. The human aspect outweighs perfection. From now on, the photographic documentation of every shoot takes the form of a compact documentary series. Moments of immediacy emerge. Genuine conversations. A state of production chaos prevailed. Authenticity remains at the heart of our process. Video in German Version: stirnrunzler.blog/persoenlicher-ma
4 hours ago1 min read


The Stirnrunzler Filter
In accordance with the latest modification, every video clip is now subjected to a so-called 'the Stirnrunzler test’. The question is whether the work encourages the viewer to reflect. It must be determined whether expectations are exceeded. 3 Does it stay in your mind for 24 hours? If two-thirds of the votes are in favour, publication will be arranged. If this is not the case, further editing is required. The focus is on quality rather than quantity. Video in German V
4 hours ago1 min read


UGC Revolution
Production is being opened up. Fifteen members of the community will receive copies of the new album. Their mission is to generate content. Their perspective. Their aesthetic. Our brand. Authenticity is a concept that cannot be acquired. However, it is possible to invite it. If this resonates with you, we'd be glad to hear from you. Video in German Version: stirnrunzler.blog/hedonische-anpassung-video-de Blog in German Version: stirnrunzler.blog/hedonische-anpassung-blog-de
5 hours ago1 min read


The 5-video week
Is this feasible? We believe so. Does it make sense? Let's test it. The launch takes place in the first week and is structured as follows: On Monday, the brand manifesto from the 90s is presented. On Tuesday, a detailed presentation of the product follows. On Wednesday, a Founder Talk takes place, lasting three minutes. On Thursday, a community feature is shown, lasting 60 seconds. On Friday, a thought-provoking question is posed, lasting 20 seconds. We'd be interested
5 hours ago1 min read


Content Factory 2.0
Question: What measures must be taken to increase production without compromising quality? The question is answered using the concept of "modular storytelling". Twelve content pieces are generated during a shoot. - 3 Reels (15/30/60s) Four story frames are considered. This work deals with two carousel posts. A long-form video is presented. This text presents two behind-the-scenes snippets that are characterised by a successful combination of efficiency and creativity. S
5 hours ago1 min read


The Hive Awakens
The question is whether the insects observed are individual bees. Loud. The swarm continues to grow. Currently, 127 investors are part of our Hive. It should be noted that the members of the expert team possess a broad spectrum of specialist knowledge spanning marketing, production, distribution, and philosophy. There is no orchestration. We facilitate the realisation of projects. The role of the actor within the bee colony's social structure will be discussed below. Video i
5 hours ago1 min read


Questions regarding investors
Investment has already been made. But what factors motivated this decision? The hypothesis is that the story was the cause. Which product was featured? The return on investment (ROI) forecast was not taken into account. The question should be raised as to whether the moment in question was an authentic experience. This reaction will serve as the basis for the conceptual development of the subsequent campaign. We'd genuinely appreciate your thoughts. Video in English Version
5 hours ago1 min read


Making the abstraction concrete
Conversational Abstracts posits that the complexity of a subject can be reduced through rhythmic structure. The following list illustrates the new content cadence: Monday: Manifesto Moment Wednesday: Maker Insight Friday: Fashion Forward Saturday: Head-Scratcher Special Sunday: The hypothesis is put forward that this is a deliberate algorithm. Irrelevant. Resonance? An increase has been recorded. Video in English Version: stirnrunzler.blog/get-their-wires-crossed-video-
5 hours ago1 min read


BTS as the new frontier
The effectiveness of BTS exceeds that of polished adverts by a factor of 2.7. The reasons for this have not yet been fully explored. The human aspect outweighs perfection. From now on, the photographic documentation of every shoot takes the form of a compact documentary series. Moments of immediacy emerge. Genuine conversations. A state of production chaos prevailed. Authenticity remains at the heart of our process. Video in German Version: stirnrunzler.blog/persoenlicher-ma
4 hours ago1 min read


The Stirnrunzler Filter
In accordance with the latest modification, every video clip is now subjected to a so-called 'the Stirnrunzler test’. The question is whether the work encourages the viewer to reflect. It must be determined whether expectations are exceeded. 3 Does it stay in your mind for 24 hours? If two-thirds of the votes are in favour, publication will be arranged. If this is not the case, further editing is required. The focus is on quality rather than quantity. Video in German V
4 hours ago1 min read


UGC Revolution
Production is being opened up. Fifteen members of the community will receive copies of the new album. Their mission is to generate content. Their perspective. Their aesthetic. Our brand. Authenticity is a concept that cannot be acquired. However, it is possible to invite it. If this resonates with you, we'd be glad to hear from you. Video in German Version: stirnrunzler.blog/hedonische-anpassung-video-de Blog in German Version: stirnrunzler.blog/hedonische-anpassung-blog-de
5 hours ago1 min read


The 5-video week
Is this feasible? We believe so. Does it make sense? Let's test it. The launch takes place in the first week and is structured as follows: On Monday, the brand manifesto from the 90s is presented. On Tuesday, a detailed presentation of the product follows. On Wednesday, a Founder Talk takes place, lasting three minutes. On Thursday, a community feature is shown, lasting 60 seconds. On Friday, a thought-provoking question is posed, lasting 20 seconds. We'd be interested
5 hours ago1 min read


Content Factory 2.0
Question: What measures must be taken to increase production without compromising quality? The question is answered using the concept of "modular storytelling". Twelve content pieces are generated during a shoot. - 3 Reels (15/30/60s) Four story frames are considered. This work deals with two carousel posts. A long-form video is presented. This text presents two behind-the-scenes snippets that are characterised by a successful combination of efficiency and creativity. S
5 hours ago1 min read


The Hive Awakens
The question is whether the insects observed are individual bees. Loud. The swarm continues to grow. Currently, 127 investors are part of our Hive. It should be noted that the members of the expert team possess a broad spectrum of specialist knowledge spanning marketing, production, distribution, and philosophy. There is no orchestration. We facilitate the realisation of projects. The role of the actor within the bee colony's social structure will be discussed below. Video i
5 hours ago1 min read


Questions regarding investors
Investment has already been made. But what factors motivated this decision? The hypothesis is that the story was the cause. Which product was featured? The return on investment (ROI) forecast was not taken into account. The question should be raised as to whether the moment in question was an authentic experience. This reaction will serve as the basis for the conceptual development of the subsequent campaign. We'd genuinely appreciate your thoughts. Video in English Version
5 hours ago1 min read


Making the abstraction concrete
Conversational Abstracts posits that the complexity of a subject can be reduced through rhythmic structure. The following list illustrates the new content cadence: Monday: Manifesto Moment Wednesday: Maker Insight Friday: Fashion Forward Saturday: Head-Scratcher Special Sunday: The hypothesis is put forward that this is a deliberate algorithm. Irrelevant. Resonance? An increase has been recorded. Video in English Version: stirnrunzler.blog/get-their-wires-crossed-video-
5 hours ago1 min read

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